I have a beard. How do I use the Bro Mask?

We suggest using the top half of the mask only, because the bottom half won't stick over hair. If desired, apply bottom half to the neck after shaving to help calm skin.

My Bro Mask is slipping off, help!

The mask is a hydrogel and will not stick well to wet or damp skin. You should wash your face and dry it thoroughly before applying the mask. Also, if you have a beard, just use the top piece as the bottom will not stick to facial hair. You can apply the bottom to your neck or discard if you have facial hair.

I've never masked before. Where do I start?

Start in the bathroom in front of the mirror. After washing and drying face, open package. Remove mask halves and place them on top of the packaging. Separate the top piece from the plastic films, and apply to face, smoothing down mask to fit face snugly. Remove bottom half from plastic films, apply to face, overlapping the top piece by about an inch.

Is there a front or back of the Bro Mask?

You can use either side of the mask. Just make sure to overlap the top and bottom pieces at the cheek to prevent bottom piece from slipping.

The Bro Mask is sized up for men and cut in 2 pieces so beard men can wear half (save the bottom half for calming the neck after shaving!).

How often should I use the Bro Mask?

Most people use it 1-2 times a week or as needed for a boost when your skin feels extra dull and dehydrated.

How do I use the Bro Mask with a beard?

Since the mask comes in two pieces (upper and lower), men with beards should only use the top half. The bottom piece will not stick over facial hair. Pro-Tip: The bottom piece can be applied to the neck after shaving to help calm the skin.

How long should I leave the Bro Mask on?

The recommended time is 20 minutes, but you can leave it on longer (several hours) for even better results.

Should I put on any products after the Bro Mask?

At night, you don’t need to put any product on after the Bro Mask. Simply pat serum onto skin. Do not rinse your face. If you have dry skin, apply your regular face moisturizer to act as a sealant, locking in all the hydration and active ingredients from the mask for long-lasting benefits. During the day, always apply sunscreen afterwards.

What are the main benefits of the Bro Mask?

It is formulated to target skin issues common to men, including: Dull skin Redness and inflammation Fine lines and sun damage

What is the Bro Mask made of?

It's made from a cooling, thick material called hydrogel, which adheres well to the skin and helps maximize the absorption of the ingredients.

Is the Bro Mask only for men? Can women use it?

While it's marketed to men and is sized larger to fit a man's face, the ingredients and benefits are universal, and women can certainly use it.

Is the Bro Mask cruelty-free?

Yes, Jaxon Lane products are cruelty-free and never tested on animals

Is the Bro Mask vegan?

No, the sheet masks (and eye gels) are not vegan because they contain marine collagen

Jaxon Lane Boom Cica Wow Barrier Protecting Face Wash

Hand holding boom cica wow with text about its benefits on a white background

Comparison chart of Jaxon Lane's Boom Cica Wow Face Wash with other brands on a white background.

Man applying cleanser to his face with text on how to use 'Boom Cica Wow' product.

Boom Cica Wow

Name: Boom Cica Wow - Barrier Boost Gel Cleanser
Brand: Jaxon Lane
SKU: 850039172069
Price: 34.00 USD
Availability: InStock

Barrier Boost Gel Cleanser

$34.00

Boom Cica Wow is the name, and barrier protection is the game!

Daily environmental stressors - and the occasional overuse of exfoliants - can cause skin to be red, flaky, and irritated. That’s why we created a barrier-boosting gel cleanser that washes away the bad stuff while shoring up the good stuff - all so you can get your skin to its happy place faster.

Contains: 100 ml / 3.4 FL OZ

HOW TO USE

Massage gently over wet skin, avoiding eye area. Rinse thoroughly. Use morning and night.

INGREDIENTS

Hero ingredients: Centella Asiatica, Ceramides, Malachite, Chamomile, Blueberry, Ginseng, Green Tea, Ginger, Hyaluronic Acid

Ingredients: Centella Asiatica Extract, Water, Lauryl Betaine, Disodium Laureth Sulfosuccinate, Acrylates Copolymer, Coco-Glucoside, Disodium Cocoamphodiacetate, Sodium Chloride, 1,2-Hexanediol, Polyglyceryl-4 Caprate, Polyglyceryl-6 Caprylate, Potassium Benzoate, Tromethamine, Fragrance, Hexylene Glycol, Sodium Phytate, Malachite Extract, Glycerin, Caprylic/Capric Triglyceride, Butylene Glycol, Ceramide NP, Hydrogenated Lecithin, Chamomilla Recutita (Matricaria) Flower Extract, Panax Ginseng Root Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Sodium Hyaluronate, Camellia Sinensis Leaf Extract, Zingiber Officinale (Ginger) Root Extract, Ethylhexylglycerin

WHAT'S SO SPECIAL?

Gently cleanses while nourishing and boosting your skin’s barrier.
Coconut & sugar beet derived natural cleansing agents, no harsh sulfates.
Enriched with Centella, Ceramides, Malachite, Chamomile, Blueberry, Ginseng, Green Tea, Ginger, and Hyaluronic Acid.
Formulated with Dermatologists for all skin types. Cruelty Free.

How To Use

Meet Our Founder

The Jaxon Lane Difference

Jaxon Lane blends cutting-edge Korean skincare science with clinically proven ingredients to deliver visible, high-performance results.

See Our Products in Action

Barrier Protecting

Protects skin barrier while cleansing away impurities.

Award Winning

Named "Best Cleanser" in Robb Report Grooming Awards.

Clean Ingredients

All ingredients are rated EWG green grades 1 and 2. Fragrance free. Suitable for all skin types

Cleanses without Drying

Really love this as my every day cleanser plus. the smell is great. This cleanses without stripping skin barrier. My combination skin feels completely balanced after I use it.

Smells great and perfect balance

First off, it smells very pleasant, which to me is important. What I like about this is after your wash it off, it is not too soapy nor dry, it that perfect level of “squeaky” clean. Hard to tell if it’s working since I just started using it. Reason for 4 starts instead of 5 is that I have do use 8 pumps for washing face and neck and I’m not sure how long it will last

Holy Grail

On my skincare journey, a good holy grail cleanser has felt almost impossible to find. I lean more oily/acne prone, so I like a good gel cleanser that can really get in there and effectively purify my skin, but since being on tretinoin, my skin is quite sensitive, so gel cleansers can often be too harsh and irritating. After discovering Jaxon Lane, I can confidently say - and finally! - say that I have a holy grail cleanser. This cleanser lathers and cleanses beautifully, all while being super gentle on my skin (the subtle fragrance is great, too). What I really love, though, is that the packaging is TSA friendly. I’ve hated in the past when I’ve found a good cleanser I like, but the size is too big for travel and there’s no mini/travel option available. With Jaxon Lane, I can take the entire line with me wherever I go without any issues. A 10/10.

Please Make Into a Wearable Fragrance

This cleanser is fantastic. It's gentle, lathers beautifully, and doesn't leave my skin feeling stripped, tight, and dry. Better yet, it has an incredible scent. Jaxon Lane folks, please make this scent into a wearable cologne/fragrance! It's so refreshing.

New addition to the morning routine

Great cleaning action. Need very little to do the job. Excellent addition to the morning routine.

1 2 3

Frequently Asked Questions

Is the new Boom Cica Wow Gel Cleanser replacing Shake & Wake?

No — the Boom Cica Wow gel cleanser is not a replacement for Shake And Wake.

Boom Cica Wow = gentle, barrier-protecting daily cleanser.
Shake And Wake = exfoliating cleanser that helps smooth uneven texture.

We recommend alternating them in your skincare routine:

Morning: Boom Cica Wow (to refresh and protect).
Night: Shake And Wake (to remove sunscreen, sweat, and buildup).

If your skin is sensitive or irritated, stick with Boom Cica Wow only. If your skin feels rough or congested, use Shake And Wake until it smooths out again.

Should I use Shake & Wake and Boom Cica Wow on alternating days?

Yes — alternating is a great way to balance gentle cleansing with exfoliation.

Use Boom Cica Wow in the morning for a refreshing, hydrating cleanse.
Use Shake And Wake at night to gently exfoliate and remove the day’s buildup.

If your skin is irritated, keep it simple with Boom Cica Wow only.
If your skin feels textured or uneven, add Shake And Wake back in.

This approach helps support the skin barrier while keeping pores clear.

Is Boom Cica Wow good for oily or acne-prone skin?

Yes. Boom Cica Wow is formulated with low-foaming, gentle surfactants that clean effectively without stripping the skin. This helps balance oil production and reduce the rebound oiliness that can make breakouts worse.

It does not contain salicylic acid or acne-targeting actives, so if you’re looking to treat breakouts directly, you can pair it with an acne-focused product in your routine.

Can Boom Cica Wow remove sunscreen and SPF?

Yes — it is formulated for daily use, and many users report it effectively removes sunscreen and daily impurities without needing to over-scrub.

For heavy or water-resistant sunscreens, you may consider double-cleanse or an oil-based pre-cleanse first.

Is Boom Cica Wow travel-friendly?

The standard size is 100 mL, which is under the 3 oz limit for carry-on, making it TSA-compatible.

How much Boom Cica Wow should I use?

Use 2–3 pumps (about a pea to nickel-sized amount) per cleanse. That’s enough for your face and neck.

A little goes a long way — no need to overuse.

Can I use Boom Cica Wow morning and night?

Yes — it’s gentle enough for twice-daily cleansing.

Many people use Boom Cica Wow in the morning for a soft, refreshing cleanse, and at night after sunscreen and sweat buildup.

Does Boom Cica Wow help with oily skin and breakouts?

Yes — Boom Cica Wow helps balance oil production by cleansing without stripping.

This can help reduce rebound oiliness, which often contributes to clogged pores and breakouts.

It doesn’t contain active acne treatments (like salicylic acid), so if you’re targeting acne directly, you can layer it with other acne products.

Can I use Boom Cica Wow with other skincare actives like retinol or acids?

Yes — Boom Cica Wow’s barrier-supporting formula plays well with active ingredients.

Because it’s non-stripping, it’s a great first step in routines with exfoliants or retinoids. Just avoid layering too many strong actives at once.

Is Boom Cica Wow cruelty-free or vegan?

Yes — Boom Cica Wow is cruelty-free, and formulated without sulfates, parabens, or drying alcohols. It’s suitable for all skin types and genders

What step of the skincare routine is the Boom Cica Wow?

The correct layering order to maximize your results is to go from thinnest consistency to thickest:

Cleanser
Toner or Toner Pads
Jaxon Lane Super Serum
Eye Cream
Moisturizer
Sunscreen

Boom Cica Wow

How To Use

See Our Products in Action

Customer Reviews

Frequently Asked Questions

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