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About Us

Who we are.

Hello! We are Alex and Jen. We founded Jaxon Lane in San Francisco, California. Our mission is to bring the best in Korean skincare technology to the modern American man and help guys like Alex look their best.

Jen is a data analytics expert in Silicon Valley, with a background in human physiology laboratory research. Alex is in the medical device industry and spends his days working alongside physicians in operating rooms.

Why we created Jaxon Lane.

Alex suffers from imperfect skin that he never quite grew out of after college. Blemishes, redness, uneven skin tone and fine lines from sun damage. He tried everything from prescription creams, over the counter products, to homemade natural solutions, and nothing worked. Until he met Jen, and started using her imported Korean skincare products.

South Korea is the indisputable world leader in advanced skin care technology. However, Korean products are hard to come by, and often hard to understand for the American consumer. We realized there’s a huge unaddressed need to bring the world’s best skincare technology to the American man, who needs it the most.

Using a science-driven approach, we developed the ingredient formulation for a face mask specifically designed for men. We then conducted an extensive search in Asia for world-class manufacturers and partnered with a South Korean manufacturer that specializes in medical grade skin care products. Together, we developed the 100% Hydrogel Bro MaskTM using advanced hydrogel technology, and a proprietary blend of 12 vitamins and plant-based ingredients scientifically proven to improve the appearance of skin.

Jaxon Lane Founders Alex & Jen