Hello! We're Jen & Alex.

We're a California-based husband and wife team. We started Jaxon Lane because Alex was always stealing Jen's products. Existing men's products were either gimmicky (dyed blue, full of "man" scents, sold in cheap packaging) or ineffective.

We founded Jaxon Lane to fill a clear need: high-performing yet approachable products tailored to men, that they would be proud to display on their bathroom counter.

We refuse to launch a new product until we're sure it's the best in its category, across genders and price points. Our recipe for success: a high concentration of clinically tested actives + age-old natural ingredients, formulated with elite dermatologists.

But don't take our word for it. The proof is in the pudding!

Our first product, the Bro Mask, is a celebrity favorite, and loved by guys like Nick Jonas, Niall Horan, and Aaron Judge. Nick Jonas counts the Bro Mask as one of the 10 things he can't live without, and uses it with wife Priyanka Chopra on date night

Since 2018, Jaxon Lane has won multiple awards, including GQ, Esquire, Men's Health Magazine, and Brides Beauty Awards. You can find Jaxon Lane at the best of the best retailers like Saks, Revolve, and Neiman Marcus. 

Whether you're new to skincare or an old pro, you will find that the products just work. We combine effective actives with Korean-skincare botanicals, and optimize every product to be the very best it can be in ingredients, application, and packaging design.

So, what started with Alex stealing Jen's products, has become a collection that we can share, and be proud to display on our bathroom counter. We know you will love Jaxon Lane too, and that it will become your new forever routine. 


jaxon lane founders