Hello! We're Jen & Alex.

We're a California-based husband and wife team. We started Jaxon Lane because Alex was always stealing Jen's products. Existing men's products were either gimmicky (dyed blue, full of "man" scents, sold in cheap packaging) or ineffective.

We founded Jaxon Lane to fill a clear need: high-performing yet approachable products tailored to men, that they would be proud to display on their bathroom counter.

Our first product, the Bro Mask, is a celebrity favorite, and loved by guys like Nick Jonas, Niall Horan, and Aaron Judge. Nick Jonas counts the Bro Mask as one of the 10 things he can't live without, and uses it with wife Priyanka Chopra on date night

So, what started with Alex stealing Jen's products, has become a collection that we can share. We know you will love Jaxon Lane too, and that it will become your new forever routine. 

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jaxon lane founders jen and alex about us
testing lab

Our Method.

We refuse to launch a new product until we're sure it's the best in its category, across genders and price points. Our recipe for success: a high concentration of clinically tested actives + age-old Korean-skincare botanicals, formulated with elite dermatologists.

We want everyone to have great skin! Unlike women's products which can cost hundreds of dollars, all of ours are under $50, so you can look and feel your absolute best without breaking the bank.

Whether you're new to skincare or an old pro, you will find that the products just work.

The Proof is in the Pudding.

Don't just take our word for it. The proof is in the pudding!

Since 2018, Jaxon Lane has won countless awards, including GQ, Esquire, Men's Health Magazine, and Brides Beauty Awards.

You can find Jaxon Lane at the best of the best retailers around the world, like Saks, Revolve, and Neiman Marcus. And it's the secret behind Hollywood's signature skincare glow.

celebs that love jaxon lane

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So what are you waiting for? Your Jaxon Lane skincare journey begins now.