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Founded in 2018 by husband-and-wife duo Alex Penfold and Jen Yu, Jaxon Lane emerged from a frustration with existing men's skincare options - often gimmicky, poorly scented, and packaged in cheap materials - leading Alex to often steal Jen’s products. Determined to elevate the standard, they set out to create high- performing products tailored specifically for men. Their approach combines clinically tested actives, natural ingredients and Korean-skincare botanicals, meticulously formulated in collaboration with top dermatologists. At Jaxon Lane, quality reigns supreme. Each product undergoes rigorous testing to ensure it exceeds expectations across diverse needs and price points before it reaches the market. This dedication to excellence defines the brand’s core mission: to deliver skincare that men can proudly display and rely on for visible results. Jaxon Lane is 17x beauty and grooming award winning, dermatologist-recommended and celebrity loved.