This One Thing You’re Not Doing Will Save Your Skin

Want to be a hot dad (or mom)? According to the Skin Cancer Foundation, “an estimated 90 percent of skin aging is caused by the sun”. Mind. Blown. 

Some not so fun facts: 

“Skin cancer is the most common cancer in the United States and worldwide.

• 1 in 5 Americans will develop skin cancer by the age of 70.
• Men age 49 and under have a higher probability of developing melanoma than any other cancer.
• From age 50 on, significantly more men develop melanoma than women.”

So what can you do?

The number one way to prevent skin cancer, and the signs of aging, is to wear a daily sunscreen. The higher the SPF, the better. In fact, daily use of an SPF 15 or higher sunscreen reduces the risk of developing melanoma by 50%*.

That’s right. Every day. Not just when you’re at the beach. Not even only when it’s sunny out. 

In the past, it was thought that only UVB rays cause skin damage. UVB rays, the primary sunburn ray, are largely blocked by glass. 

However, for many years now, we’ve known that UVA rays can penetrate through clouds, rain and fog, and even glass (for those of you who like to work near a window). UVA rays are the main cause of premature skin aging, and also contributes to the development of skin cancer.

So if you want to be a hot dad or a silver fox, you need to wear sunscreen every single day. 

“But I hate wearing sunscreen! It’s so greasy and makes me look like a ghost.” You’re not alone. According to WebMD, “only about 18% of men regularly use sunscreen on their face or other exposed skin when they go outside on a warm, sunny day for more than an hour”. 

Luckily, sunscreen formulations have improved drastically over time, so a high quality, high protection sunscreen doesn’t have to be greasy and white. We created Rain Or Shine, a daily moisturizing, SPF50 sunscreen, to solve for these exact complaints.  

Rain Or Shine is super lightweight, goes on without grease, doesn’t leave white marks, and doesn't smell like sunscreen. It’s so good it’s won not one, but two awards. For guys that like skincare products that do double duty, this sunscreen also acts as a light moisturizer. 

So wear your sunscreen every single day, and be a hot dad, be the silver fox, be whoever you want, but don’t be the 1 in 5 people diagnosed with skin cancer every year. No excuses - rain or shine. 

*Green AC, Williams GM, Logan V, Strutton GM. Reduced melanoma after regular sunscreen use: randomized trial follow-up. J Clin Oncol 2011; 29(3):257-263.