Boom Cica Wow Barrier Boost Gel Cleanser



Boom Cica Wow is the name, and barrier protection is the game!

Daily environmental stressors - and the occasional overuse of exfoliants - can cause skin to be red, flaky, and irritated. That’s why we created a barrier-boosting gel cleanser that washes away the bad stuff while shoring up the good stuff - all so you can get your skin to its happy place faster.

What's so special?

  • Gently cleanses while nourishing and boosting your skin’s barrier.
  • Coconut & sugar beet derived natural cleansing agents, no harsh sulfates.
  • Enriched with Centella, Ceramides, Malachite, Chamomile, Blueberry, Ginseng, Green Tea, Ginger, and Hyaluronic Acid.
  • Formulated with Dermatologists for all skin types. Cruelty Free. 

Massage gently over wet skin, avoiding eye area. Rinse thoroughly. Use morning and night.

Hero ingredients: Centella Asiatica, Ceramides, Malachite, Chamomile, Blueberry, Ginseng, Green Tea, Ginger, Hyaluronic Acid 

Ingredients: Centella Asiatica Extract, Water, Lauryl Betaine, Disodium Laureth Sulfosuccinate, Acrylates Copolymer, Coco-Glucoside, Disodium Cocoamphodiacetate, Sodium Chloride, 1,2-Hexanediol, Polyglyceryl-4 Caprate, Polyglyceryl-6 Caprylate, Potassium Benzoate, Tromethamine, Fragrance, Hexylene Glycol, Sodium Phytate, Malachite Extract, Glycerin, Caprylic/Capric Triglyceride, Butylene Glycol, Ceramide NP, Hydrogenated Lecithin, Chamomilla Recutita (Matricaria) Flower Extract, Panax Ginseng Root Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Sodium Hyaluronate, Camellia Sinensis Leaf Extract, Zingiber Officinale (Ginger) Root Extract, Ethylhexylglycerin

Barrier Protecting

Protects skin barrier while cleansing away impurities.

Award Winning

Named "Best Cleanser" in Robb Report Grooming Awards.

Clean Ingredients

All ingredients are rated EWG green grades 1 and 2. Fragrance free. Suitable for all skin types

Customer Reviews

Based on 5 reviews
Jessica Benadum
As a woman

My face is so smooth after washing with Boom Cica Wow! Bought a few products for my man & broke up before they arrived. I’m loving them this far.

SAVED my skin

My face was burned from laser treatments for hyperpigmentation. I used this face wash and it was so gentle but effective at cleansing. It helped calmed my irritation and felt so good to use. Helped my skin heal quickly.


My skin loves this cleanser and I have very sensitive skin.

Feel fantastic

I only write reviews for brands I stand by. I have been using Shake and Wake for years — knowing Jaxon Lane makes amazing products, I tried this out too once it was released. It is so smooth and gentle, and it smells amazing. I use this regularly now for light use and Wake and Shake for heavier use. After trying this a couple weeks, I went back onsite and bought 3 more to stock up. Buy it.

Haley Johns
My husband is obessed

I bought this for my husband because i love Jaxon Lane rain or shine sunscreen, and he's been looking for a gentle face wash. He hasn't used anything consistently and doesn't like anything I get him. I am shocked that he is OBSESSED with this one. It's so gentle it barely foams but still cleans off sweat and dirt, and doesn't make your skin squeaky dry. He loves the light scent too.

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